Windows: Valuable Real Estate for Display and POP Graphics


Window graphics have become a great, newer medium for providing fresh, eye-catching imaging that can drive interest and potential new revenue. More and more, print service providers (PSPs) are incorporating window graphics as part of their product portfolios to help customers transform their businesses and facilities. And designers, brand owners and merchants are all benefiting.

Depending on the desired look and application need, window graphics are available in two options: perforated or optically clear.

Perforated window films are known as the more functional of the two. They offer one-way vision of the printed image while allowing some light and vision through the reverse side of the media. Window film manufacturers often provide multiple perforation size options. Ratios of print area to hole size are represented in values such as 60/40, 50/50 or 70/30, where the first number is the percent of printable surface.

Perforated window films are typically used for short-term point-of-sale applications (up to 18 months)

and can also be incorporated into vehicle and mass transit wrap designs.

Optically clear print media is typically utilized for higher-end applications. In these applications, the graphic design is integrated with the clear see-through part of the film. Designs can be viewed equally from both sides of the window.

Optically clear window graphics tend to be used in long-term display applications as part of a facility’s architectural design.

In addition to perforated versus clear, another consideration when choosing a window film is material. Window films are available in PVC and non-PVC options.

PVC-based media offers the broadest range of options in both appearance and durability. From a short-term six-month point-of-purchase promotional graphic to a seven-year architectural accent, it’s a go-to for PSPs. Face film can be white, clear, frosted or dusted. as it has been for many years, colored vinyl is still broadly used for die-cut letters and designs. When paired with clear adhesives, rearview and image perimeter aesthetics are enhanced.

Non-PVC media tends to be the media of choice for higher-end applications where optically clear functionality is required. Construction typically includes a PET release liner to keep the adhesive-looking glass smooth and prevent the appearance of waves. Due to the materials utilized and the manufacturing processes required, this media platform tends to come with a slightly higher price tag.

For everything you need to know about Mactac window film products, check out our window application guide!