STOW, Ohio, September 2026 – Mactac, a leading supplier of pressure sensitive label materials, announces thel aunch of Vivid Edge™, a next-generation film labeling solution engineered to overcome film converting challenges while advancing sustainability goals. Combining exceptional strength, converting efficiency, premium appearance, and recyclability, Vivid Edge delivers a compelling advantage for converters and brands seeking higher performance and operational efficiency.
Built on a durable yet lightweight 2.0 mil white polypropylene face stock, Vivid Edge delivers approximately 25% greater machine-direction strength than traditional film constructions, providing enhanced rigidity and dimensional stability throughout the converting and application process. Engineered to resist wrinkling, stretching, tunneling, and flagging, Vivid Edge maintains a smooth, premium label appearance while enabling converters to downgauge without compromising high-speed converting efficiency, dispensing performance, or application reliability. The result is a premium quality label that is easier to produce while delivering exceptional shelf appeal and a strong brand image.
Vivid Edge has been recognized by the Association of Plastic Recyclers (APR) for meeting the technical requirements for recycling in North America. When paired with Mactac's proprietary 710VHP and direct food contact 711VHP hot melt pressure-sensitive adhesives, Vivid Edge labels remain affixed to HDPE containers throughout the recycling process, eliminating the need for label removal. The Vivid Edge construction received APR Design® for Recyclability Recognition for recyclability on natural and colored HDPE containers, marking the fourth consecutive year that Mactac products have earned APR Design® Recognition. In addition to supporting recyclability, Vivid Edge offers sustainability benefits through downgauging, including increased labels per roll, reduced packaging waste, and improved freight efficiency.
Mactac’s proven high-performance 710VHP and 711VHP hot melt adhesives are engineered to deliver fast tack, dependable adhesion, and reliable performance in cold, wet, and challenging application conditions.
Designed for demanding applications, the adhesives rapidly build strong bonds and perform reliably even on low energy substrates commonly found in juice and water bottles, oil containers, detergent bottles, and household cleaners, as well as traditional packaging applications.
“As brand owners continue to pursue sustainability and efficiency goals through lightweighting and material reduction, the industry faces a critical challenge: how to reduce material usage without compromising operational performance,” said Kim Hensley, Senior Marketing Manager, Prime Films, Mactac Roll Label. “Vivid Edge was developed to bridge that gap. By combining enhanced strength, converting efficiency, and APR - Recognized recyclability in a single construction, we are enabling converters and brand owners to advance their sustainability objectives while maintaining the productivity, consistency, and shelf presence required in today’s competitive marketplace.”
Vivid Edge establishes a new benchmark in film labeling by combining converting ease and efficiency, premium aesthetics, reduced material usage, and recyclability in a single solution. The construction is ideally suited for applications across household products, dairy, food, beverage, personal care, and industrial packaging markets seeking a more sustainable labeling solution without compromising operational performance. For more information on Vivid Edge™ and Mactac's portfolio of sustainable labeling solutions call 800-255-9733, email [email protected], or visit www.mactac.com/rolllabel.