MACtac Vinyl Decorates the Streets of New York City with Official Launch of Garden in Transit
It’s official—New York City’s iconic yellow taxi cabs wrapped in MACtac® IMAGin™ B-free™ digital vinyl are blossoming throughout New York City following the recent launch of Garden in Transit.
Garden in Transit, created by the non-profit organization, Portraits of Hope, officially launched Wednesday, Sept. 12, at a special roll-out event featuring New York City Mayor, Michael R. Bloomberg, Taxi and Limousine Commission Chairman, Matthew W. Daus and Portraits of Hope founders, Ed and Bernie Massey. The first cab hit the streets at approximately 11 a.m. eastern standard time, marking one of the largest public displays of art in the history of America.
“Experiencing these mobile masterpieces on the many city streets is truly an amazing sight and really speaks to the philanthropic goals and messaging behind the entire project,” said Jennifer Bowman, MACtac Corporate Marketing. “New York will only allow a taxi project once every 100 years so the opportunity to partner on this project was once in a lifetime. Not only was MACtac the sole provider of the vinyl, which totaled nearly 800,000 square feet, we were able to work with professionals from all over the United States to help make the roll-out a great success.”
MACtac volunteers, along with professional applicators and installers, were on-hand at several application stations throughout the city during the initial launch. Volunteers applied vinyl and trained others, including those just walking the streets of New York, on proper application techniques to wrap taxi cab roofs, hoods and trunks.
IMAGin B-Free was specifically chosen by Portraits of Hope to wrap as many as 13,000 New York City taxi cabs because of its unique print quality, image pop and innovative adhesive system. It features a patent-pending, bubble-free air egress adhesive system, which makes applying, repositioning and removing the material easier than traditional films.
“Our IMAGin B-free vinyl lived up to the expected standards during the four-week launch,” Bowman said. “I expect nothing less from our product throughout the remainder of the project, and anticipate an easy, effective removal process, which is sometimes a part of graphics application that is neglected, but is just as important.”
IMAGin B-free leaves minimal residue when removed. MACtac created a removal video and a guide that has been translated into 12 different languages to assist with the removal process, which begins Dec. 31, 2007.
Garden in Transit was designed to help children overcome difficult circumstances and build self-esteem through public artistic expression. For more information on Portraits of Hope or Garden in Transit, please visit www.portraitsofhope.org.